Background

The significance of establishing a compelling online presence for game publishing companies cannot be overstated. In an industry reliant on showcasing recent games and demonstrating skill and capability, Green Man Gaming recognised the need to create an online portfolio specifically for their publishing branch and upcoming game releases. The primary objective was to effectively showcase each game while providing a point of contact for interested parties.

During the initial brief, it was emphasised that personalising each game with colours associated with the gaming experience would enhance the visual appeal and emphasise the uniqueness of each title.

The goal

Elevate the online presence of Green Man Gaming's publishing branch by creating a visually engaging and informative portfolio that effectively showcases each game, while providing a seamless point of contact for interested parties.

The approach

Throughout the project, I focused on developing a responsive UI for the portfolio website. This involved a comprehensive approach that spanned all key stages of a web development project: Define, Design, Develop, and the imminent Deployment phase.

To ensure optimal user experience, I began by creating a set of wireframes to solidify the structure and layout of the game information, strategically optimising the use of game-related assets. The next phase involved designing page mock-ups, adhering to each game's brand guidelines to maintain consistency and visual coherence.

Further considerations

Throughout the project, meticulous attention was given to balancing aesthetic appeal with functionality, ensuring that the portfolio not only captivates visitors visually but also provides an intuitive and seamless navigation experience. Additionally, strategies for ongoing maintenance and updates post-deployment were considered to ensure the longevity and relevance of the portfolio.