Background

Sky Vegas boasts an extensive array of games, ranging from Top Cat slot machines to Celebrity Juice scratch cards. Despite the diverse gaming offerings, there has been a notable absence of exploration regarding the integration of game assets across the website, and information overload from all the legal jargon.

The problem

Sky vegas have a lot of bespoke game assets that have yet to be fully utilised to convey the vibrant and exciting world of gaming on their website. The previous designs lack dynamism, appearing monotonous and uninspiring. Furthermore, mobile responsiveness and user personas have been overlooked, with the initial design adopting a desktop-first approach.

The goal

The primary objective was to conceptualise different UI mockups for individual games and utilise in-game assets to make the experience for the user more fun and interactive. Emphasis was placed on integrating animations and optimising information hierarchy to ensure a seamless and interactive user experience. The design also aimed to prominently showcase key selling points while adhering to the display of essential legal information for compliance.

The approach

Research and analysis

Conducted a comprehensive analysis of competitor websites to glean insights into how game assets are effectively utilised and the functionality of their mobile apps. This informed our approach to designing mobile concepts. Additionally, delved into diverse user personas, identifying specific needs and preferences to enhance their respective gaming experiences.

Design

Worked with a few designs on exploring different wireframes and UI mockups design. My task was to give special attention to the seamless integration of in-game assets, the implementation of engaging animations, and the optimisation of information hierarchy. The mobile-first approach aimed to cater to the diverse needs of users across various devices.

Note

This phase represents the initial exploration and idea generation, laying the foundation for further refinement and implementation in subsequent design stages.